Doostang is an exclusive career community that helps
elite young professionals accelerate their careers.

We're hiring! :

We're hiring!

Position: SEM/SEO Marketer
Summary: Doostang is an elite career advancement network that is redefining how exceptional people find exceptional jobs. The community, which was launched in 2006 out of a Stanford University dorm room, has grown to well over half a million members, the majority of whom are students and graduates from the top U.S. universities. Thousands of Doostang members have found jobs and internships with employers such as Goldman Sachs, McKinsey & Company, DE Shaw, Summit Partners, Bessemer Venture Partners, Conde Nast, Disney, NBC, MTV, Google, Facebook and a host of private equity shops, blue chip companies, non-profits and start-ups.

This position will be responsible for conception, execution and measurement of acquisition marketing programs. Will work closely with internal Product and Marketing resources as well as external advisors, consultants and ad agencies. This is a key role that will be instrumental in building the Doostang community and brand. Candidates will be comfortable in an ambiguous start-up environment, and be flexible enough to play multiple roles as required to support the company’s growth.
Responsibilities:
  1. Manage paid search campaigns across multiple engines to ensure the company’s specific goals are met.
  2. Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc. Primary point of contact and subject matter expert for paid search with both internal and external contacts, for example: Google, MSN, and Yahoo.
  3. Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid search program.
  4. Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
  5. Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends.
  6. Manage relationship with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success.
  7. Assist with ongoing, site-wide SEO optimization.
  8. Cross departmental coordination to develop, implement and monitor new campaigns and creative units.
  9. Develop and test new campaigns to better target users and improve overall ROI
Education: Bachelor’s degree in business administration, statistics, math or other relevant discipline
Skills Required: Must have professional experience in the following:
  1. 3-5 years experience in online marketing
  2. 2-4 years experience working directly with paid search
  3. Experience using Google AdWords, Yahoo Marketing Solutions and MS AdCenter
  4. Experience with A/B and/or multivariate testing
  5. Advanced knowledge of Excel
  6. Strong written and verbal communication and analytical skills
  7. Excellent time and project management skills
  8. Creativity, teamwork and strong attention to detail required
Contact: Email resume to sem.doostang@gmail.com.